Question Details

	Username: Maria Rating: Asked to: Jacob Rogers Date Created: 27 Oct 2017
Category	28
Tag	Financial
Question	What is a 'Value Proposition'?

Advice from Guru

Hi Maria,

A value proposition is a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement convinces a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat.

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